Total Doses Donated
Thanks to you, we've donated numerous nutritional supplements to animals in need.
This Is Our Story
80 MILLION - That's the estimated number of horses, donkeys and mules that are used daily by impoverished familes around the world. These animals are essential to sustain life. And, they lack the proper nutrition and healthcare to keep them healthy and alive. The question we set out to answer... "Can we use our animal healthcare business to help people who are in desperate need?"
That is the question we set out to answer.
Turns out, we can.
The scene was heartbreaking
A bedraggled burro gamely carried his passenger, an amputee, into the makeshift veterinary clinic. Dismounting with his crutches, the elderly Mexican man looked to veterinarians Rob Franklin and Keith Latson for help.
“The burro had a huge saddle sore on his back and was clearly undernourished,” said Latson, an orthopedic surgeon practicing in California. “For this man, the burro was more to him than the burros and horses we see in the U.S. This burro was his transportation, companion and provided a way for him to make a living for his family.”
That experience in October 2011, an “Equitarian Initiative” mission sponsored by the American Association of Equine Practitioners, proved to be a bit of an epiphany for the two former Texas A&M University roommates and fraternity brothers. Already working together to produce a superior probiotic product, the pair realized that by providing such a product to underdeveloped regions dependent on burros and horses, the people would be better able to care for their animals and families.
The question then became, “What to do about it?”
The answer: Education & Nutritional Supplements.
The Giving Product
For every Rocket product you buy, we give one to an animal in need. However, the product we distribute for these animals is not the same product we sell here in the US. These animals have very different nutritional requirements.
“Horses are exquisitely sensitive to stress,” said Dr. Latson, and that stress can come from being hauled for an extended period of time to extreme competition, or being stalled with aggressive horses.” As the Rocket line of products expands, Latson, Franklin and Hendrickson intend to continue providing assistance to underdeveloped countries through the One-4-One program. Having witnessed the conditions in which these animals exist, they believe they can serve the dual purpose of helping animals and horses even more effectively. “Right now our priority is to invest back into the One-4-One Giving Program first, then into the company and lastly ourselves. We are third.” said Latson.
“We hope this program will encourage people to get engaged and will help them satisfy their inspiration to help animals.”